How to break the (bad) pattern

Computers are a system of hardware that runs through software – set of instructions that’s installed on it. When you want different outputs from the system, you can either change the hardware, the software or both. Humans are a far more complex system but still, work in a similar way.

Each individual, business, the organization has a portfolio of both good and bad patterns. The corporations are relying on complex structures of patterns, systems and processes. 

Think of a scenario when you’re a business owner and you’d like to improve your business results. What are your options? In this case, the hardware is in itself a complex system – could be a store, building, equipment, a team, etc. The software is strategy, tactics, product presentation, marketing systems, etc. 

If you want better results, you can either change the hardware system – maybe a new location, new equipment, hire new people or change the software – review your strategy, approach a new client niche, etc.

Patterns are the kind of behaviour that repeats almost automatically, without us being aware. Some of them are beneficial to us, some are quite bad. When you’re looking at your business and you’re not quite sure why you’re not getting better results, it could be a case of a bad pattern.

Imagine a bad pattern like a program that you put on automatic and forgot about it, therefore it’s running somehow in the background, but you don’t think of it and you’re not paying attention. But the effects of it are there.

Sometimes, when you want different results, you don’t need to make a huge change, but very small changes, incremental and consistently. An airplane that changes course by just 1 degree can land hundreds of miles away from the initial destination, given enough time. The same can happen to any pattern affecting your business.

The first step towards breaking the pattern, since is almost automatic and not apparent is to identify it. Run an inventory of all your systems, strategy, human resources, marketing, etc. Look at the operating manual of your business – is everything in place, as it should be?

Consequently, see how the pattern you just identified is affecting the overall results. Sometimes, it’s not that the pattern is bad in itself, it could be just how you use it.

The third step, probably the most important is to break the pattern. If you find it could not be adjusted to turn it into a positive outcome producing pattern, then just disable it. However, maybe you can start tweaking it and see better results. I’ll showcase a few examples from my clients on how they successfully adjusted bad patterns and turn them into very profitable ones.

Client 1

Looking for more leads from online platforms, mostly social media didn’t see the results he wanted.

We ran an inventory of the patterns both online and offline. He identified that there were almost no leads coming from social media communication, but he was doing a lot of work. We dug deeper and found the quantity and quality of the content could both be improved. He reviewed the tactics, planned a better distribution and paid better attention to the quality of the content. In just 3 months, the leads increased by 78% and he converted 60% of them.

Client 2

Looking for a career change, didn’t get to the interview phase as often as she wanted.

We analyzed her entire activity and found not one, but 3 patterns that were not efficient. First, the development of her network was not productive and visibility was very low. She only had around 300 connections on LinkedIn, her profile was incomplete, her activity was close to zero. Secondly, her targeting was defective. And thirdly, the quality of the messages could’ve been a lot higher.

We addressed all patterns and the results came in. In one month, she went to 3 interviews and got a job she really likes.

Client 3

Health Coach looking to get started. She had advanced knowledge and experience in nutrition, yoga, meditation and fitness. Nevertheless, she had a blockage that prevented her to start the business. At the time, she was employed in a corporation and earning a very good salary. We run an inventory of her patterns and identified that there was a thinking pattern about how much money she should earn that prevented her to start. The scenario of giving up a big salary and starting with a very low income was very scary for her. We worked on her pattern and in 3 months she quit her job and started the business she really wanted.

I’d love to hear how you broke a bad pattern or adjusted it to get better results.

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